Oway

Organic Way (Oway) is the world’s first professional organic hair color, care and styling line with biodynamic, organic and fair trade ingredients.

Oway’s green chemists hand select the highest quality formulations to achieve professional results without the use of common salon toxins.

Oway lets you immerse in a multi-sensorial, non-toxic salon experience with active botanicals and pure essential oils.

Exclusive, sublime organic shampoos and conditioners artfully crafted with biodynamic, botanical and ethical ingredients that maintain and repair hair.

original & mineral

O&M challenges the artificial norms of professional haircare with formulations that are both effective and gentle. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. 

Cruelty Free & Vegan (PETA certified), gluten free, soy free, recyclable packaging, and clean color technology.

CLEAN FROM AMMONIA, PPD, & RESORCINOL.

AMMONIA— is typically used to swell the hair and open the cuticle scales to allow color to penetrate deep within the cortex. For anyone with sensitive skin or scalp, this is an unhealthy additive. It’s been replaced with MEA – an alkaline agent that mimics the role of Ammonia, minus the odor, red eyes and irritation. 

PPD— Paraphenylenediamine is a chemical known to cause dermatitis, reddening and swelling of the scalp and face. It’s been replaced with low levels of PTDS (P-toluenediamine Sulfate), enabling up to 50% of PPD allergic stylists and clients to now use color. 

RESORCINOL — is a popular coloring agent toxic to wildlife and the human immune system. Shade dependent, it’s been replaced with 2-Methylresorcinol or 4-Chlororesorcinol – two chemicals kinder to the environment and with less potential to sensitize.